Soccer, or football for those of you not from North America, is perhaps the world's most popular sport. A lot of dollars (and even more pounds, euro, and all sorts of other currencies) are wagered on football matches every week. Not surprisingly, the bookmakers are very good at what they do. The odds are usually perfect.

So where's the profit?

Well, as with any sport, the secret is that the bookmakers are not looking to prove how accurate they are at assessing probabilities. They are looking to make money, and they usually do this by trying to attract an equal amount of money on each side.

Actually, I lied.


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